Personality is sum total of you inner qualities and external appearance. I do not agree with people who say only your skill sets matter. I’m biased towards people who are Good at heart, Good at job plus Natty in appearance. Fo example – Take a Comedian. Comedian’s bread and butter is if he can keep you engaged with his act and keep you laughing. Assume a comedian very witty, humorous, with awesome content in his act come up on stage. How can he can engage us if he is shabby. Does not matter if he is tall dark or handsome but if he is Natty you are likely to hear him for more time. So a proper balance of how you carry yourself with you inherent soft / technical skill is the mantra of Success.